United Advertising Publications has acquired the publications: Our Kids San Antonio, Our Kids Houston, and our Kids Austin, from Branford Publishing, Inc., according to John T. Cribb, of Bolitho-Cribb & Associates, who represented the Seller in this transaction.
The business was founded in 1985 and today the combined circulation is 142,000. The titles will be integrated into UAP’s recently formed United Parenting Publications (UPP) under the management of Richard Davey, vice-president of this division.
Commenting on the acquisition, Davey said, “The publications serve readers and advertisers in each of the nation’s three largest and fastest growing metro markets. Each publication offers scope for considerable development, particularly the Austin title, which was launched in March of this year and is making attractive gains. The division now has market positions in the country’s three largest states with significant positive implications on national advertising prospects.”
Bolitho-Cribb & Associates is a publishing company brokerage firm with offices in Montana, Florida, and Wyoming.