The Kanawha-Putnam Ad Mailer, delivered to all residences in Kanawha and Putnam counties, was acquired, effective March 1, by Ogden Newspapers Inc., according to Gary Greene, of Cribb & Associates, LLC, who represented the seller in the transaction.
The Ad Mailer, with a history dating back more than 40 years, was owned by Bill Unger and is the area’s largest local-advertising source offering a complete package of retail, grocery, auto, furniture, appliance, classified, restaurant and entertainment ads from throughout the area.
The highly successful shopper is delivered via the U.S. Post Office to more than 112,000 residences throughout the area. Bill Unger said, “As I considered retiring, I was looking for someone with the Ogden Newspapers company’s extensive background in advertising and printing to take the product to the next level.”
Bob Nutting, CEO of Ogden Newspapers Inc., said, “We are excited about acquiring the Kanawha-Putnam Ad Mailer with its rich history in the area. We look forward to continuing to provide all the advertising needs to area businesses.”
The shopper, Nutting said, “is the only product in the area that can reach such a large audience at a cost-effective price with no cost to the subscriber-recipient.” Nutting said, “The shopper fits well with our continually growing presence in the Greater Kanawha County Metropolitan-Putnam County areas with exciting products such as E-Z To Use Phone Books, Graffiti, Kanawha Valley Parent Magazine and Tri-City Parent Magazine.”
“We truly believe in the market and look forward to continuing to expand, grow and develop with the business community we serve,” Nutting said. “Bill Unger did an outstanding job in developing a great product, and we are excited about helping it develop and expand.” The shopper has been and will continue to be the best way to reach everyone in Putnam and Kanawha counties.
Ogden Newspapers Inc., the largest newspaper publishing company in West Virginia, publishes 39 daily newspapers, several magazines, weekly newspapers and shoppers, and is headquartered in Wheeling, W.Va. In West Virginia, the company owns The Intelligencer-Wheeling News Register, The Elkins Inter-Mountain, Graffiti, The Martinsburg Journal, The Parkersburg News, The Parkersburg Sentinel, The Wetzel Chronicle, The Tyler Star News, The Weirton Daily Times and The Shepherdstown Chronicle and the E-Z To Use Phone Books.
Cribb & Associates, LLC is an eight-three year old newspaper brokerage firm with offices in Virginia and Montana.