Bay Media, LLC, a subsidiary of BlueLine Media Holdings, has acquired the assets of Green Bay Sun, LLC, Green Bay, Wisconsin, including the weekly direct-mailed shopper Green Bay Sun, according to John Cribb of Cribb, Greene & Associates, who represented the seller in the transaction.
Paul Seveska, president and chief executive officer of BlueLine Media Holdings, said the addition of the Green Bay Sun to BlueLine Media’s portfolio would solidify the company’s ability to offer cost-effective advertising and marketing solutions to businesses in the growing northeastern Wisconsin marketplace.
“Northeast Wisconsin is a stable and steady marketplace which is very attractive to businesses looking to grow their trade,” Seveska explained. “With the strong distribution footprint offered by the Green Bay Sun, we have an attractive, cost-effective marketing solution for advertisers seeking results to capture their share of the consumer market. We look forward to working with the staff at the Green Bay Sun to continue building this franchise into the future.”
Mike Walton Jr., owner of Green Bay Sun, LLC, said his firm turned to BlueLine Media Holdings as a logical acquirer based on a strong working relationship through a commercial printing contract.
“We know and respect the team at BlueLine Media and also realize how well our product fits into their portfolio,” Walton said. “We look forward to working with the BlueLine Media Holdings team to continue to grow the Green Bay Sun.”
Bay Media, LLC
Bay Media is a subsidiary of BlueLine Media Holdings, LLC which also owns and operates The Shawano Leader, Shawano Shopper and Weekend Leader AdVantages in Shawano, Wisconsin, The Daily News in Rhinelander, Wisconsin, the weekly Forest Republican in Crandon, Wisconsin, Wolf River Offset commercial printing in Shawano, the weekly Oconto County Times-Herald in Oconto Falls, Wisconsin, The Bonus free distribution shopper in Oconto Falls and various niche products including For Your Health Magazine.
BlueLine Media Holdings, LLC
BlueLine Media was founded in 2004 by Paul Seveska and Greg Mellis. BlueLine Media Holdings, LLC is a partnership between McCarthy Capital Corp. and BlueLine Media.
About McCarthy Capital
McCarthy Capital Corporation is an Omaha-based private equity firm with approximately $1 billion under management. McCarthy Capital is a subsidiary of McCarthy Group, LLC.
Cribb, Greene & Associates is an eighty-five year old newspaper brokerage company with offices in Montana and Virginia.