The Greenville Advocate, a paid circulation twice weekly newspaper with accompanying shopper located in Greenville and Bond County, Illinois, has been sold to the owners of the Macoupin County Enquirer-Democrat in Carlinville, Illinois, according to John Cribb, Cribb, Greene & Associates, who represented the sellers in the transaction. The Greenville Advocate was sold by Rich and Ronda Reeves who are third generation family owners of the paper. The buyers, Jay and Paula Endress own the Carlinville paper and have owned newspapers in Indiana as well.
The Advocate website provides this overview: “Since 1858, The Greenville Advocate has served the town of Greenville and all of Bond County, Illinois. The newspaper offers local news coverage, sports, and in-depth features. The Advocate also presents local businesses and individuals with a highly effective means for advertising. Established in February 1858, The Greenville Advocate is the oldest business in Bond County and one of the oldest newspapers in Illinois publishing under its original name. Jediah Alexander, founder of the newspaper, was a friend of Abraham Lincoln and was instrumental in bringing the future president to Greenville to speak the summer of 1858. Duane Reeves is the only second-generation publisher the newspaper has had and is joined by his son Richard, as a third-generation publisher. Leo Reeves became a publisher in 1945. The Greenville Advocate has had dedicated and capable pilots during its history who have enabled it to survive the challenges of numerous competing publications and continue to champion the community it serves.”
Cribb, Greene & Associates is an eighty-seven year old newspaper brokerage and appraisal firm with offices in Bozeman, Montana and Charlottesville, Virginia.