Cribb, Cope & Potts


Our Experience

Cribb, Cope & Potts provides forty to fifty formal appraisals of publication titles every year, for a variety of situations. CC&P appraisals are used for estate planning, loans, partnership, venture capital/financial backing, tax, Employee Stock Ownership Plan, shareholder value, minority ownership, and market value. Our appraisals consistently reflect accurate and current market values.

CC&P is the oldest newspaper brokerage, consulting, and appraisal firm in the United States, dating back to 1923, but more important may be our group’s expertise in the type of newspapers, digital media and printing operations that our clients own and operate. Our firm exclusively works in the mid and small market newspaper arena. We believe these properties require more newspaper knowledge and experience to value correctly than larger publicly traded newspapers. 

CC&P has completed valuations of several thousand publishing titles and we believe our evaluations reflect accurate market values.   We are pleased that we have never had a valuation of ours challenged by the Internal Revenue Service.

Estimated Time Frame

Typically we ask for sixty to ninety days from receipt of the complete financial and support information. We will work with your timeframe wherever possible – please let us know if a tighter response time is needed.