Cribb, Greene & Cope, the nation’s oldest, continuously running newspaper and publication brokerage, has been renamed to Cribb, Cope & Potts to reflect the firm’s most recent ownership/partner changes.

The firm’s name change coincides with the addition over the last several years of Jeffrey Potts and last year’s announced retirement Gary Greene, who served as a director for 19 years alongside John Cribb. John recently announced his retirement as well. His son, John Thomas Cribb, remains a director of the firm, as does Randy Cope.

“We thank John Cribb and Gary Greene for building a company that is well-respected in the industry and look forward to carrying on their “do the very best job for your client, every time” approach to operating the business, said Cope.

Potts, a native of Sacramento, CA, works out of the firm’s West Coast office in Folsom, CA. He brings more than two decades of media and non-media merger-and-acquisition/brokerage experience. He joined the firm in 2016.

“It’s an honor to have my name attached to this prestigious, and reputable brand that has stood the test of time, even during the most challenging times for the newspaper industry,” Potts said. “Randy and John Thomas (and operational consultant Dolph Tillotson) are a highly competent mix of former operators and newspaper brokers. We bring a unique and unmatched set of skills to the table for our clients.”

Collectively, Cribb, Cope and Potts have nearly four decades of experience as newspaper brokers and a similar number of years prior to that as newspaper publishers, operators or journalists. The firm has offices in California, Montana, and Arkansas.